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Developer Services

In addition to assisting sellers and buyers, PURE assists real estate developers with the coordination and marketing of new development.


  • Gather and analyze all market and demographic data.
  • Determine product to be developed, including size and scope, absorption rate, pricing, unit square footage, standard features and upgrade options.
  • Facilitate pre-development coordination using knowledge of available resources and extensive network of contacts within public agencies, financing organizations, development corporations, architects and builders.


  • Develop marketing calendar.
  • Specify print advertising campaign targeted to identified market.
  • Produce press releases.
  • Design and distribute brochures and marketing packets.
  • Post visible signage.
  • Host promotional events, such as open houses.
  • Educate realtors about the project.
  • Report on marketing results.


  • Finalize and manage sale contracts.
  • Assist buyers with financing selection.
  • Coordinate buyers' upgrades and change order requests.
  • Track escrow and legal documentation.
  • Coordinate closing and buyers' final walk-through.
  • Follow up with buyers to obtain feedback for product and marketing improvement.

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